50 Shades Of Wool at Benjamin Benmoyal FW24


A visual love letter to craftsmanship – beyond aesthetics, a form of artistry that speaks to the soul. Weaving together tradition and innovation, Benjamin Benmoyal sublimated the perception of fabric-making. 


From left to right, live demonstrations of performing hand-stitching embellishments mesmerized wool aficionados: all eyes on the trajectory of the thread. We are delving into the essence of craftsmanship. Benmoyal’s cultural heritage is brilliantly depicted in the essence of the collection. The designer set the tone, unveiling a voluminous jacket meticulously crafted with fringes – an echo to the Berber rugs of Morocco. Some were reminiscing about bargaining at the souk for 4 hours. 


Vibration of chromatic Pantone colors – an ode to the golden era of Studio 54 – the FW24 collection unveiled floral jacquards, festive glossy ensembles, and giant round headpieces conceived from hoops radiating with threads. A mad crush. A faux snakeskin twist, crafted from repurposed audio and video cassettes, adorned the silhouettes. Patterns on patterns, this season, Benjamin Benmoyal teamed up with Dr. Martens, creating  a declination of footwear to match each look. 


Fuck cool, give me craft,” a chanting slogan inscribed with glitters on sweaters, the designer subtly reiterated the importance of preserving age-old craftsmanship in a fast-paced, mass-produced world. Benjamin Benmoyal’s first runway opened up on his personal vision of weaving —an art form transcending time. 

Melissa Alibo

Raised between Paris and the rest of the world, Melissa likes to define herself as a contemporary nomad. Less routine, more life is her motto. Curiosity has always driven her desire to explore new environments, cultures, and ways of life.