ODEUR 10 the new Parfum of Comme des Garçons and the book by Simonett & Baer Comme des Garçons Parfums 1994-2025

Dear Shaded Viewers,

Comme des Garçons has unveiled ODEUR 10, the latest addition to its innovative ODEUR fragrance line, coinciding with the 30th anniversary of Comme des Garçons Parfums. This new scent embodies the brand’s avant-garde philosophy, aiming to create unique and unconventional fragrances that challenge traditional notions of perfumery.

ODEUR 10 draws inspiration from “Eau Oxygénée” (hydrogen peroxide), perfectly aligning with the eccentric approach characteristic of the ODEUR series. The fragrance features a captivating olfactory pyramid that includes notes of mint, aldehydes, musk, and ambrette, inviting wearers into an unexpected sensory experience.

The ODEUR series, which includes predecessors ODEUR 53 and ODEUR 71, seeks to encapsulate the concept of “anti-perfume” by crafting scents that have never been experienced before. Utilizing headspace technology, these fragrances capture synthetic and non-traditional aromas, drawing inspiration from everyday materials and industrial elements. This innovative approach allows for the creation of scents without disturbing nature, further emphasizing Comme des Garçons’ commitment to originality and sustainability.

Yuichi Higashionna for Commes des Garcons

ODEUR 10

In a recent discussion, Christian Astuguevieille, the master creative director of Comme des Garçons Parfums, shared insights into his role in overseeing the creation of approximately 87 fragrances. Guided by concepts provided by Rei Kawakubo, Astuguevieille’s work reflects the brand’s philosophy: to create perfumes that function like medicine and behave like a drug—designed for personal use rather than to please others.For those interested in delving deeper into the history and philosophy of Comme des Garçons Parfums, the book “Comme des Garçons Parfums 1994-2025” by Simonett & Baer offers a comprehensive exploration of this iconic brand’s journey.

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Q&A Christian Astuguevieille

Odeur 10

1. What was the inspiration behind Odeur 10?

The inspiration is hydrogen peroxide, a traditional disinfectant product that

conveys a sense of cleanliness, extreme cleanliness, and at the same time, it’s

reassuring.

It’s a product that is less commonly used in our time, with a slightly nostalgic

aspect as well.

2.How did you translate that inspiration into scent?

Comme des Garçons is accustomed to using materials that aren’t traditional

perfume ingredients, such as nail polish, the smell of tar, the scent of an

effervescent tablet unfolding in a glass, or the smell of a garage.

When smelling the scent of hydrogen peroxide, we found it inspiring and slightly

nostalgic, which captured our interest.

3. How did it connect to the philosophy behind the other Odeurs (53, 71 and Theatre

du Chatelet)?

Odeur 53 is about memory, anticipated things; it’s the scent of mother’s nail polish,

laundry dried in the wind.

Odeur 71 is all these everyday tools that overheat; it’s a concept embedded in the

memory of many people.

Odeur du Théâtre du Châtelet is also the smell of a particular moment—sitting in

those red seats, in that theater with Parisian tradition, with the notion of pleasure.

4. How does Odeur 10 relate to Comme des Garçons approach to perfumery?

Odeur 10 is inherently linked to the approach of Comme des Garçons.

Comme des Garçons can use everyday materials from our shared environment, or

the finest materials, like vetivers, patchoulis, and also surprising raw materials.

This is where we find our freedom and coherence, being able to blend synthetic

and everyday scents with remarkable raw materials in our perfume catalog.

In the case of hydrogen peroxide, it’s an astonishing synthetic material, marked by

its synthetic nature but refined to become this Odeur 10

As for the book Comme des Garçons Parfums 1994-2025 by Simonett & Baer it covers the 30 year history of the anti-perfume fragrances. The nearly 100 anti-perfumes also included collaborations with the likes of Stephen Jones, Daphne Guinness and Monocle among others. The book traces the history of Comme des Garçons Parfums overseen by the creative director, Christian Astuguevieille with a text by Adrian Joffe.

Later,

Diane