The DZHUS Spring/Summer 2024 collection has been shown in Paris and Berlin during fashion weeks. Designer Irina Dzhus delves into a journey of personal and collective transformation, weaving a narrative that transcends traditional gender binaries. Her latest creations, a blend of wearable architecture, challenge and reinterpret the entrenched symbols of femininity and masculinity.
Irina’s approach to design in this season’s collection is an introspective dialogue, reflecting her experiences as a nonbinary individual and resonating with a broader, genderfluid audience. This is not just a nod to the increasing male interest in her work but a deeper, more personal reflection of her own identity journey.
The backdrop of the ongoing conflict in Ukraine has profoundly influenced Irina Dzhus. In the face of adversity, she has encountered transformative insights, reshaping her creative ethos. This period of turmoil has become a crucible for self-discovery, leading her to strip away former certainties and reveal a raw, vulnerable creativity. Her designs now carry a message of resilience and human connection.
Consistently eschewing color in favor of structural and technical innovation, the DZHUS SS24 collection is a testament to Irina’s architectural approach to fashion. The line features complex cuts and transformative garment designs, alongside refreshed takes on the brand’s iconic styles.
Standout pieces include a dress with a removable balaclava, echoing a jewelry display mannequin; a shopper bag ingeniously crafted from blazer elements; an evening gown that mimics a tie; a bra ingeniously composed of two caps; and a bridal ensemble with a veil artistically fashioned from gloves. Each piece in the collection is a conversation starter, and a symbol of Irina’s quest for authenticity and innovation in design.
Later,
Diane