LFW SS’24 Dawn to Dusk: Mark Fast’s Desert Revolution by Leticia Dare


Dear Shaded Viewers,


In the heart of London, Mark Fast unleashed his Spring Summer 2024 collection, provocatively christened “Dawn to Dusk.” In this sartorial escapade, Fast, the knitwear maestro, embarks on an audacious journey into the unknown, weaving together a rich tapestry of fabrics that include linen blends, elastic stretch wonders, and the lightest denim. This collection doesn’t just flirt with the desert; it practically sets up camp in the middle of its enigmatic embrace.

The collection’s unisex designs and crochet beaded demi-couture pieces are a defiant declaration of fashion’s new order, where gender lines dissolve like mirages in the desert heat. Fast orchestrates a symphony of adaptability and elegance, capturing the zeitgeist of a generation unburdened by convention.

Fast’s color palette is a visual feast, a salute to the desert’s hypnotic allure. It transitions seamlessly from the blazing drama of evening skies to denim kissed by the sun, punctuated by electric neon accents that could light up the darkest of desert nights. Signature monogram accessories and futuristic canvas shoes transport us to a fashion frontier where the past and future collide in a blaze of glory.

This collection is a siren call to the bold, the spirited, and the unapologetically vivacious. It artfully marries vintage aesthetics with a futuristic edge, capturing the essence of individuals who thrive on the uncharted paths of life. In Fast’s world, risk is the currency, and fashion is the adventure.

Mark Fast’s star continues to ascend, and “Dawn to Dusk” is his manifesto of evolution. Beyond the signature knitted dresses that first catapulted him to fame, this collection introduces lightweight denim miniskirts, cropped jackets, and jorts, signaling Fast’s unwavering commitment to pushing boundaries.

For menswear, Fast dares to depart from his past with shell trousers, graphic tees, silk-satin separates, and a hint of tailored sophistication. It’s a courageous exploration of new frontiers within the Fast universe, designed for the renegades and rule-breakers.

Fast’s eclectic soundtrack reverberates with the pulse of the desert, transporting us to a world where dawn and dusk are our constant companions. While the collection exudes the aura of a desert festival, it firmly distinguishes itself from the Burning Man narrative, drawing inspiration from the surreal landscape in the 2016 film, The Bad Batch.

Mark Fast’s “Dawn to Dusk” collection is a fearless celebration of life’s pulsating rhythms. It’s a harmonious fusion of tradition and innovation.




Leticia Dare

Leticia Dare is the Fashion Director for ASVOF.