LFW KWK by Kay Kwok SS24: A Cosmic Odyssey by Leticia Dare


Dear Shaded Viewers,


Prepare to be mesmerized as KWK by Kay Kwok storms back onto the London Fashion Week stage for SS24, led by the visionary Kay Kwok. This isn’t just fashion; it’s a radical manifesto for the future. Say goodbye to conventions, labels, and stereotypes as KWK dares to go genderless, provocatively challenging the norm in an unapologetically avant-garde and boldly futuristic style.

SS24 takes you on a journey of the spirit. Drawing inspiration from Buddhist iconography and the mysteries of the cosmos, the collection bursts forth in a vivid kaleidoscope of color. It’s an experience that’s not just fashion, but a quasi-religious ecstasy, a nod to enlightenment.

A poignant moment in the show pays homage to the late Coco Lee, a dear friend and collaborator of Kay Kwok, who made history as the first Chinese singer to perform at the Oscars and an NBA game. The connection between artistry and friendship is palpable.

As the models strut the runway, you’re transported to another world, one that’s interplanetary and mind-bending. Outfits echo the cosmos with planet-inspired details, and at times, models become living sculptures. Accessories, from iridescent handbags to chrome-handled wonders, add to the otherworldly allure.

But don’t be fooled by the avant-garde; this collection is not just for show. It marries futuristic innovation with everyday wearability, effortlessly transitioning from Earth to Mars. KWK by Kay Kwok’s SS24 defies norms, embraces freedom, and crafts a fashion future that is uniquely its own – a true masterpiece in the making.




Leticia Dare

Leticia Dare is the Fashion Director for ASVOF.