Dear Shaded Viewers,
Over the past decades, fashion films have woven their way into the fabric of modern visual culture. Their presence is undeniable. My first fashion film festival, You Wear it Well, launched in Los Angeles at Cinespace in August 2006. That is nearly two decades ago. In 2008 YWITW morphed into ASVOFF.
ASVOFF, the first annual international fashion film festival, played a pivotal role in the evolution of fashion films. The author of The Fundamentals of Fashion Filmmaking, Nilgin Yusuf, interviewed me for her very comprehensive book along with other important figures in the field such as the photographer and founder of SHOWstudio, Nick Knight.
In “The Fundamentals of Fashion Filmmaking”, readers are treated to a compendium of exceptional international films, supplemented with QR codes for direct online viewing. This work not only positions fashion film within its broader industrial, cultural, and historical milieu but also delves deep into the intricacies of its creation. It uncovers the multifaceted process of making fashion films, traversing through various technologies, platforms, and audiences. Augmented by interviews with seasoned filmmakers, this book offers invaluable insights on everything from storyboarding to audience engagement.
Nilgin Yusuf is a writer and educator who has written for the Sunday Times, Daily Telegraph and ELLE. As Programme Director of the postgraduate media courses at London College of Fashion, University of the Arts London, UK, she developed the MA in Fashion Media Production which foregrounded film as a contemporary medium for fashion communication. She is the author of Fashion’s Front Line (Bloomsbury, 2016) and Georgina von Etzdorf: Sensuality, Art and Fabric (1998) and recently completed a BA in Creative Writing at Birkbeck, University of London.
I am happy to recommend this book to you.