WHAT EXACTLY IS THAT MYSTERIOUS DONUT-SHAPED DRONE IN THE NEW ALEXANDER MCQUEEN ‘SLASH BAG’ CAMPAIGN? Alexander McQueen film for the new Slash Bag, featuring Kaia Gerber directed by Glen Luchford

The World’s Safest Drone?

Cleo Robotics launches donut-shaped drone for indoor



The Dronut X1 by Cleo Robotics is a portable, rugged, reliable intelligence, surveillance, and reconnaissance (ISR) solution for GPS-denied environments, making it ideal for defense use cases. Law enforcement benefits from a brilliant device that can help scout areas before deploying officers into high-risk situations. For facility security, the drone is ideal as a flying surveillance camera.

Weighing under 16oz ounces and measuring only 6.5” across, the Dronut X1 is the first professional-grade, collision-tolerant, safe-to-touch, intelligent drone built with a patented, enclosed ducted-fan design that prevents damage to its propellers, carries advanced payloads, and can come in direct contact with people without risk of harm. In addition, it can operate around sensitive equipment and in low-light conditions.

The Dronut X1’s industry-leading intelligence and sensing includes LiDAR-powered obstacle detection and a sensor suite built for image and data collection with HD video/pictures and 3D point cloud output. The Dronut X1 pilot assist—powered by Qualcomm Snapdragon—makes flying easier and safer, allowing the operator to focus on collecting the data they need instead of manually managing the drone’s flight. The frame is built from carbon fiber composite materials ensuring durability and reliability even in tight spaces.

About Cleo Robotics

Cleo Robotics are the creators of the world’s first UAV designed and engineered for safe operation indoors and around people.

The juxtaposition between humanity and technology is explored in the Alexander McQueen film for the new Slash Bag, featuring Kaia Gerber. The film explores human emotion within a futuristic landscape. #McQueenSlashBag Creative Director Sarah Burton Directed by Glen Luchford

Produced by Partner Films Stylist Camilla Nickerson Hair Holli Smith Makeup Yadim Manicurist Emi Kudo Casting Director Jess Hallett Movement Director Julia Crockett Cinematographer Jack Webb Production Designer Gideon Ponte FX Artists Alchemy Studios Editor Felix Young Music Composer & Producer Peter Raeburn Sound Designers Henning Knoepfel, Nick Bozzone & Graham Norman Music & Sound Company Soundtree Music ADR Supervisor Lisa J. Levine Post Supervisor Gavin Emerson VFX Supervisor Jonah Austin VFX Jane Studios Colour Dante Pasquinelli Executive Producer Laura Lotti Producer Gabriel Hill Line Producer Suzy Kang Associate Producer Richard Polio Assistant Director Ev Salomon

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.