BALENCIAGA GARDE-ROBE SPRING 23 CAMPAIGN ©Joshua Bright

Dear Shaded Viewers,

With this “wardrobe collection” Balenciaga launches a new era in Balenciaga ready to wear. The focus is on archetypal characters, as portrayed by actresses Nicole Kidman, Isabelle Huppert, and Han So Hee, models Bella Hadid and Khadim Sock. Portraits are by photojournalist Joshua Bright and videos by Rosie Marks as they place the characters in Manhattan office spaces and have them act out routine actions by business people which goes from boredom, stress, overconfidence and indulgence.

The talents wear suits and separates in luxe materials like wool, silk, gabardine, and artisanal denim, finding humorous and surprising ways to pass the time in this charged setting: Isabelle reads the numbers on a check over the phone and becomes agitated, then listens to a guided meditation; Han haphazardly does her nails; Bella loudly sighs while tapping her phone; Khadim scrolls through selfies; Nicole calls a friend to gossip while eating cherries and, on another occasion, breaks equipment in a rage.

Photojournalist Joshua Bright’s documentary work has won awards for its accurate portrayal of lives around the world. Photographer Rosie Marks is known for her portrait work, capturing subjects in their own elements.

Later,

Diane

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Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.

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