Dear Shaded Viewers,
Pop, punk and playful with a fetish twist – simply perfectly Pam at LFW 2022 AW. With ruffles, bleached paint prints, see-though tunics and her iconic jumpsuits making their way down the runway, the collection exuded a fierce aura. Bright bold blocks of colour lit up the runway filled with a mix of form fitting designs and voluminous candy coloured shapes. The Pam Hogg customer is all about a strong attitude with sexual freedom to express and this collection displayed exactly that. From adult twins, to the iconic Alice Dellal and a deviled angel covered in shiny black PVC ruffles, the show was a theatrical display of the inner workings of the DNA that is Pam Hogg.