LUTZ joins AZ Factory’s Amigo Project – a look back at LUTZ in 2004 at GWAND Fashion Festival in Switzerland

Dear Shaded Viewers,

I was happy to hear today that Lutz Huelle is AZ Factory’s new Amigo. Always smiling and consistent in his designs Lutz will blend his perspective on fashion along with the DNA of Alber Elbaz.

Love this memory…imagine 18 years ago …LUTZ n 2004 Lutz was one of the contestants for the Swiss Textiles Award. Disciple Films and I gave each of the contestants the same question: “If You Were to Design the World” what would it look like.
Diane Pernet, Akiko Ichikawa, Jasmin Al Fayed, Patrick Cabasset and Take Hirakawa were the jury members. The other contestants were: Cosmic Wonder, Eley Kishimoto, Sophia Kokosalaki, Laurent Mercier and Preen. At that time the Swiss Textiles Award of 100,000 EUROS and was the largest fashion award of its time.


Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.