Yohji Yamamoto launches New Conceptual Project “WILDSIDE YOHJI YAMAMOTO”

Dear Shaded Viewers,

Yohji Yamamoto launches a series of collaborations in fashion, art, interior design and lifestyle. The first phase of the series of collaborations highlights Japanese brands:

“Needles”, “NOMA t.d. », « HYSTERIC GLAMOUR », « AMBUSH » and « MINEDENIM ».

The color black is at the center of its concept and at the same time an original brand by Yohji Yamamoto, “WILDSIDE YOHJI YAMAMOTO” is also launched with military, workwear and sportswear as keywords which are the essence of Yohji Yamamoto and re-constructed in an easy going way.

In terms of art proposals,
“WILDSIDE YOHJI YAMAMOTO” collaborates with galleries and artists who have a close affinity with Yohji Yamamoto.

AKIO NAGASAWA Gallery presents photographs of Tadao Ando’s architecture taken by photographer TAKAY.

Taka Ishii Gallery presents “Tights,”
a representative work by photographer Daido Moriyama, and drawings by painter Tomoo Gokita.

Also, a special one-of-a-kind painting by contemporary artist Takeru Amano for “WILDSIDE YOHJI YAMAMOTO” will be available soon.

In addition to “Fashion” and “Art,”
the online platform also features a third category, “Content”
which includes interviews and dialogue articles with the collaborating brands.

“WILDSIDE YOHJI YAMAMOTO” plans to open a flagship store in Japan in the fall of 2022 in pursuit of omni-channel operations.


Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.