A chat with Eli Russell Linnetz, founder of the brand ERL

Dear Shaded Viewers,

During Paris fashion week I visited the Dover Street Market Paris showroom and had a chat with Eli Russell Linnetz the founder of ERL. The brand is family oriented, men, women and children and very American from the Venice Beach. Los Angeles native. ERL did an installation in the courtyard of 35/37 and installed a giant Christmas Tree in the DSM showroom, the sound scape included Nat King Cole singing Christmas tunes. ERL is inspired by LA with its Hollywood atmosphere, the nature aspect with skateboarding and skiing. The nostalgic collection gives a nod to all of the Americana codes through its knitwear pieces and graphic t-shirts, and other athletic/sportswear pieces.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.