New Up-Cycling collection – AC Milan and PUMA have teamed up with KOCHÉ

Dear Shaded Viewers,

An upcycled capsule collection made of unused football jerseys completely reworked in limited edition by AC Milan and PUMA  with KOCHÉ to be launched during Paris Fashion Week and can be purchased starting tomorrow on

The collaboration is a fusion of AC Milan’s and KOCHÉ with the expertise of PUMA. KOCHÉ Founder and Creative Director Christelle Kocher chose her favorite unused AC Milan PUMA jerseys and mixed them with KOCHÉ’s upcycled fabrics and prints from former seasons. The concept is to redesign, cut, sew and embellish the garment that becomes a luxury KOCHÉ piece with the perfect athleisure touch of AC Milan by PUMA.

“Upcycling is a new way to re-imagine fashion and respect the environment. It was exciting for me to create this limited edition KOCHÉ capsule with the help of PUMA and AC MILAN, while considering our impact on the Earth.” CHristelle Kocher

“We could not be more excited for this incredible collaboration with Christelle Kocher and Puma, inspired by common values such as sustainability, inclusion, creativity and progressiveness. This collaboration shows the versatility of the AC Milan brand and its ability to comfortably move outside of football and make an impact in other areas such as fashion and lifestyle. Moving beyond football is a fantastic and effective way for us to prove our brand’s worth whilst attracting new fans, and doing it with a brand such as KOCHÉ, with whom we share many key values, makes us even more proud.” AC Milan Chief Revenue Officer Casper Stylsvig

“It is exciting to see this partnership come to life between AC MILAN, one of the most cultural relevant Football Club, KOCHÉ, an up-and-coming fashion brand from Paris, and PUMA. We are setting a new standard in fashion and sport with this luxurious upcycling project. The Iconic ACM color-way, in combination with those sports and streetwear icons, are shaping this beautiful and unexpected RE/KOCHÉ look. Definitely on the list of my favorite styling items for this summer.” Heiko Desens, PUMA Global Creative Director & Innovation

Ahead of the official unveiling in Paris, AC Milan players and PUMA Ambassadors Tiémoué Bakayoko and Laura Fusetti had the opportunity to be a part of the campaign of this collection.

Bakayoko commented on the unique design created by KOCHÉ: “This is a very cool collection. I love how they were able to mix the iconic red and black of the AC Milan jersey with bold elements of fashion and overall I think the mix works perfectly.”

AC Milan Women player Laura Fusetti added: “This is how you turn a football kit into a trendy outfit! The collection looks great and I love the sustainable aspect of it, with these items being made of upcycled fabrics.”



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.