The Glamour of 80s Runways Makes a Comeback at CHANEL by Aybuke Barkcin

There was a joyful gathering at Les Invalides today. Designer Virginie Viard wanted to transport Chanel to the 80s, when models twirled on a raised runway, smiling and posing for the photographers as the sound of flashbulbs went off.

“Today, I call upon photographers. I love the way that they see Chanel. It supports and inspires me. It’s a magical object and a sexy gesture, which evokes so many memories,” Virginie Viard recalled in the shownotes.

There are of course many reasons to be festive, especially when life finally seems to be going back to normal, so why not make the occasion a fun one. As the models swirled around in the nostalgic runway, blowing kisses and winking at the cameras, the flirtatious exchange seemed fitting with the collection; black and white swimsuits, sequinned short dresses, cycling shorts, butterfly prints in flowing dresses, heart shaped Chanel bags and my favourite short tweed suits in soft pinks, yellows and lilacs, which felt as if a Chanel makeover was given to the ‘Clueless’ Beverly Hills high-school student Cher.

The season was clearly targeting the Gen-Z. The uplifting show filled with little suits and 90s reminiscent skin-showing cheeky silhouettes displayed a sexy, fun side of the Chanel girl. I wouldn’t be surprised if I see social media influencers trying to recreate some of these looks for their young followers.


Aybuke Barkcin

Aybüke Barkçin is an art director, photographer, curator and writer that looks at fashion through the lens of political and societal dynamics. She completed her master's Creative Direction in POLIMODA, Italy and has a background in International Relations and Graphic Design. Her work can be found in her website: