Art Thou – An Emotional Awakening at Polimoda by Aybuke Barkcin


Dear Shaded Viewers,

Fashion school Polimoda located at the heart of Florence has announced the release of its latest book titled Art Thou, curated by Massimiliano Giornetti.

The project outlines the vision of new creatives, curating the works of fashion design, art direction and styling students in a compact book which explores the expressive and emotional force of young generations, as well as their perspective on the future of fashion.

The book includes ten chapters, highlighting topics closely connected to present times… diversity, inclusion, competitiveness in the fashion world, while hinting at mythology, technology and social networks. Each chapter is accompanied by a series of images, poetic fragments, photographs, drawings, prints, designs and moodboards… allowing new generations a space to express their creative language.

“Art Thou illustrates the countless incarnations of instinctive, sheer, individual talent, which in turn embraces and inspires the whole fashion community: a valuable contribution to the collectivity, an opportunity for reflection, a tool to research new ideas, forever the nourishment of fashion. Reminding us that self-expression remains a core value, “the greatest of virtues,” underlines Massimiliano Giornetti in the introduction to the book. Against all homologation. “Art thou?”, that is, “Is it you?” is an invitation to get to know ourselves better, and convey our inner world without fear and with total freedom.” the school expressed in the show notes. 

Published by Gruppo Editoriale, the book is available for purchase at major bookstores and online.


Aybuke Barkcin

Aybüke Barkçin is an art director, photographer, curator and writer that looks at fashion through the lens of political and societal dynamics. She completed her master's Creative Direction in POLIMODA, Italy and has a background in International Relations and Graphic Design. Her work can be found in her website: