NOHANT – EENK – UL:KIN SS22 collections
in a movie in three episodes directed by
For the first time, Concept Korea takes the fashion film – a genre that has risen to prominence since the start of the Covid-19 pandemic – to new heights by launching the Concept Korea film, a three-part series that unveil the vibrant face of contemporary Korean design.
The ‘Digital Collection’ breaks away from traditional runway formats to give life to fashion in unexpected ways, showcasing great brands and designers with the storytelling they deserve.
Alongside Famous Korean actors and K-pop stars, who take on roles in the story of each brand, the Spring 2022 collections of EENK (Hyemee Lee), NOHANT (Noah Nam), and UL:KIN (Seong-dong Lee) become the stars of this series of short films that tell the story of Concept Korea.
Co-produced by Ok-seop Yi, director of Korean hit film “Maggie,” and actor Kyo-hwan Koo, who charmed in “Escape from Mogadishu” and “D.P.”, these three episodes highlight the identity of each brand and give a novel perspective on Korean talent in design and entertainment to our global audience.