Bianca Saunders wins ANDAM FASHION AWARD-300,000 Euros and a year of coaching from Balenciaga CEO Cedric Charbit photo by Ryan O Toole

Dear Shaded Viewers,

BIANCA SAUNDERS receives the ANDAM FASHION AWARD. Specialising in menswear that challenges the modern perception of masculinity through her employment of innovative tailoring and fabric techniques, the London-based designer has become known for distinctive ready-to-wear and accessories collections that draw upon her British-Jamaican heritage.

“I can’t put into words how thrilled I am to receive such a prestigious award and I am truly honoured. Mentorship from such a key player in the industry, plus financial support like this will help me really focus on growing my business and realising my lifelong dream – establishing Bianca Saunders as a global fashion brand.”

Bianca Saunders, Creative Director and Founder

Saunders plans to use to the additional funding to take the brand to the next level by reinvesting in company infrastructure, growing brand presence internationally and hosting her first physical runway show on the official Fashion Week calendar.

The Pierre Bergé Prize, which focuses on young French companies and is worth 100,000 euros, went to EgonLab.

The Fashion Accessories Prize, which comes with a sum of 50,000 euros, went to leather goods specialist Aswad.




Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.