Auroboros’s inaugural ‘Biomimicry’ RTW Digital-Only Collection, styled by Sita Abellán.
History in the making; Auroboros debuted the inaugural Biomimicry Digital ready-to-wear collection at London Fashion Week as part of the DiscoveryLAB supported by British Fashion Council and in an official partnership with the Institute of Digital Fashion, this activation redefines fashion.
The Biomimicry Collection is inspired by combining nature with technology – wear the future and create your sci-fi fantasy. The purely digital collection will be showcased during London Fashion Week in film, worn by a physical model and styled by the Auroboros first digital stylist Sita Abellan.
Auroboros and Institute of Digital Fashion are proud to officially partner for an activation and release of an AR digital garment from the Biomimicry digital collection, broadcast across multiple physical billboards and posters throughout the City of London this June. This is a message towards the democratisation of fashion as we know it, allowing for a wider audience to participate within the London Fashion week schedule.
The ‘VenusTrap’ dress, taken from the Biomimicry Collection, was transformed by Institute of Digital Fashion into Augmented Reality, accessible via social media platform Snapchat. Viewers will have the unique opportunity to experience the piece in real-time after the show; further amplifying how we consume and interact with the digital fashion landscape. The full collection is available for purchase via https://dressx.com/pages/auroboros and www.auroboros.co.uk
This innovation sees billboard sites over London house the AR dress, which is unlockable via QR codes, delivering in real-time the collection straight from the LFW schedule to demystify and drive a new era of emotional connectivity to digital fashion.
This partnership pushes the boundaries by presenting a unique immersive experience that explores the future of fashion within the mixed physical and digital landscape .
The full collection is available for purchase via https://dressx.com/pages/auroboros and www.auroboros.co.uk
ABOUT AUROBOROS AND THE BIOMIMICRY DIGITAL COLLECTION: Auroboros is a fashion house merging science & technology with physical haute couture and digitalonly ready-to-wear, housed within the Sarabande Foundation – the charitable foundation set up by Lee Alexander McQueen. Auroboros is known for its high attention to detail and extraordinary design, which has already been featured in the world’s top media, such as Forbes, Business of Fashion, BBC, The Guardian, Vogue, Dazed and more.
The Auroboros Biomimicry Digital ready-to-wear collection features 14 individual pieces, including garments and accessories. With its breathtaking nature-inspired design, the inaugural collection creates a new category of fashion- ‘NatureTech’, giving everyone the opportunity to fully immerse themselves in the utopian world of Auroboros. Inspired by mythological plants, sci-fi films and personal narratives the collection draws influence from a 21st century experience, creating a new cultural identity built for the metaverse.
The Biomimicry Digital Collection launch marks the next step for building a digital wardrobe for all occasions, now exploring sustainable innovation and digital virtuosity within the world of luxury fashion. The full collection will be available to purchase from the Auroboros official website and for a limited time only on DressX.
ABOUT INSTITUTE OF DIGITAL FASHION: Institute of Digital Fashion is a new era institute pioneering tech as a democratic tool for change. Founded to reframe the system. Providing immersive world-class digital solutions, strategy and innovation, IoDF uses tech to lead the industry towards an inclusive and sustainable IRL x URL future. With digital craftsmanship and technical abilities like no other, IoDF offers innovative solutions as progressive alternatives to old paradigms and worn-out fashion cycles. IoDF has been noted as the leading voices in digital innovation, artisan and diversity in digital fashion, notable press within Forbes, Vogue, BOF, WWD, ID and Dazed