Gucci Love, Love & Love with Brad Elterman by Aybuke Barkcin


Dear Shaded Viewers,

Gucci unveiled a publication in collaboration with 70’s Rock’n’Roll photographer Brad Elterman for Valentine’s Day entitled “Gucci Love, Love & Love”.

Taken in Elterman’s hometown Los Angeles, the photos capture love in all forms in a spontaneous and raw way… giving us a glimpse of “a more innocent and less complex era” Gucci states.

Unique personalities are celebrated in Elterman’s photos, diving into Creative Director Alessandro Michele’s vision of love and beauty. Since 2014, the photographer has been producing a limited edition publication called the Fanzine, as Michele is a fan of the handmade fanzine format, it only came natural that the two creatives decided to pair up on a special edition publication for Valentine’s Day. For the special day, Gucci has also created a new Heart of the House symbol, celebrating the Gucci Heart which can be found in jewellery, as well as on selected leather and silk items.

A limited edition print version of the Fanzine will be available at the Gucci Garden Bookstore in Florence and Gucci Wooster in New York starting February 11th.

The fanzine is available online at:

Aybuke Barkcin

Aybüke Barkçin is an art director, photographer, curator and writer that looks at fashion through the lens of political and societal dynamics. She completed her master's Creative Direction in POLIMODA, Italy and has a background in International Relations and Graphic Design. Her work can be found in her website: