Dear Shaded Viewers,
In June 2015 I met Mike Amiri in his first international showroom in Paris. Below January 20th, 2021 for Paris Fashion Week. Alex Bossi who now has his own collection is the model here.
AMIRI is opening of its first pop-up shop, situated in Dubai’s prestigious luxury destination Mall of The Emirates.
For the first time in the Emirates, the brand will be showcasing its Pre-Spring 2021 collection in a Californian’s setting, inspired by the architecture and spirit of its recently opened, first-ever retail store on Los Angeles’ iconic Rodeo Drive.
An L.A. native, Mike Amiri was influenced by the intertwining countercultures of the 90s and established a distinct design signature with his deconstructed, hand-embellished denim jeans, leather jackets, grungy flannel shirting and graphic tee-shirts — all grounded in the nostalgic touchstones of his Californian youth. As the brand grows in scale, AMIRI remains faithful to its roots: each garment is still a labor of love, cut from the finest fabrics, produced in majority in L.A.
Until March 15th, Mall of The Emirates, Level 1, Galleria.