MSGM is one of those brands you always have to watch during fashion week. Their outcome is always on point and the clothes actually really reflect what you will see in stores and on the street next season.
MSGM is Italian based. Very fashionable high quality pieces that remain accesible both aesthetically and price-tag wise.
The AW21 men’s collection was shot under the snow, an element that makes you reflect on new possibilities and on opening your eyes to opportunities all around you. If the fashion show is impossible to set up inside an arena, you can always remember that nature might be the beautiful original arena, effortlessly taking your breath away just by being.
The cuts of the MSGM collection are loyal to the current fashion uniform, straight and flared, anything to add enough fullness to achieve just the right far-from-the-body. Beautiful prints as always. This time it was a full placement print featuring floral artwork and gothic typography. I’m personally loving their use of lilac and the fashionable knitwear design this season has definitely been upgraded.