Dear Shaded Viewers,
Gucci announced today that its next collection, called OPENING of Something that Never Ended, will be presented by Creative Director Alessandro Michele in a seven-part mini-series of the same name. It will be unveiled at GucciFest, a festival of fashion and innovative digital cinema from November 16-22.
Shot in Rome and co-directed by filmmaker Gus Van Sant and Alessandro Michele, the seven-episode series features actress, artist and performer Silvia Calderoni in a surrealist daily routine in the city, meeting a range of international talent and friends of the House, including Paul B. Preciado, Achille Bonito Oliva, Billie Eilish, Darius Khonsary, Lu Han, Jeremy O. Harris, Ariana Papademetropoulos, Arlo Parks, Harry Styles, Sasha Waltz and Florence Welch.
The seven episodes will be presented daily throughout the festival. They will be broadcast exclusively on YouTube Fashion, Weibo and Gucci’s YouTube channel, and will be featured on the special GucciFest.com website. The new collection will be unveiled progressively, day by day.
As announced by Alessandro Michele last May on the occasion of the publication of the manifesto “Notes From the Silence”, the presentation of the new collection is a new joyful and irregular narrative, no longer constrained by the old notion of seasonality, closer to its expressive appeal and told by mixing rules and genres, feeding on new spaces, linguistic codes and communication platforms.
Alongside the OPENING of Something that Never Ended series, GucciFest will also showcase fashion films highlighting the work of fifteen young independent designers : Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier and Gareth Wrighton. The House is proud to support these talented new designers selected by Creative Director Alessandro Michele to showcase their collections on the GucciFest digital platforms.
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GucciFest will be broadcast in its entirety from November 16th to 22nd on YouTube Fashion, Weibo and Gucci’s Youtube channel, and integrated on the special GucciFest.com website. The full GucciFest week program will be available from November 13th. Translated with www.DeepL.com/Translator (free version)
