Fendi Eyewear Collection 2020 by Aybuke Barkcin

Dear Shaded Viewers,

Fendi has come out with a new set of sunglasses for women and men as part of their Fall/Winter 2020 collection, that will be available in Fendi boutiques and high-end stores starting from October 2020.

The collection comes with futuristic designs and geometric shapes that features the iconic FF logos over the lenses, enhancing the brand’s signature. The photochromic lenses transition from clear to dark accordingly to the light conditions, creating a reflection of the brand’s logo.

It was announced by LVMH earlier this month that Kim Jones, the current artistic director for DIOR Men, would be replacing Karl Lagerfeld as the creative director for Fendi. He will be responsible for haute couture, ready-to-wear and fur collections for women. He will also be designing the future of Fendi along with Silvia Fendi, the only family member currently working in the company.

Aybuke Barkcin

Aybüke Barkçin is an art director, photographer, curator and writer that looks at fashion through the lens of political and societal dynamics. She completed her master's Creative Direction in POLIMODA, Italy and has a background in International Relations and Graphic Design. Her work can be found in her website: https://www.aybukebarkcin.com/