Dear Shaded Viewers,


Directed by VIPRA SATIVA

Produced by Ring Film, FABIO QUARANTA

Script: Fede Projetti
EFX & Digital Compositing: Alessio Proietti, La Matta TV Graphic Design: Olivia Lynk
Creative Production: Francesca Pionati, Tommaso Arnaldi

On the occasion of the first edition of Digital Fashion week, Fabio Quaranta hands over the Direction to VIPRA SATIVA who re-invents the traditional concept of catwalk as an animist transhumanche set in an utopian time, Presenturo, that defies the concept of linear time. The soundtrack “MUSICA MEGA” by System Hardware Abnormal is also produced by VIPRA SATIVA.

The hardwear used in this transhumance revolve around an idea of uniform and its features of wearability and recognizability. The items are interchangeable in the shapes: a long jacket, a short jacket, a shirt jacket and a vest jacket, a five- pocket trouser and an elastic waistband trouser; in the fabrics: a cotton poplin, a cotton rip-stop and a technical tweed; in the colours: warm from yellow ochre to tobacco crossing different beige textures. An edition made of shapes, fabrics and colours that together define a new and unique concept of uniform.

Lastly, headdresses similar to Bedouin tagelmusts protect our pioneer from dust….as the new scarf editions signed by Luca Trevisani and Luca Vitone.

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.