Dear Shaded Viewers,
I’ve known Ben Gorham for more than a decade. Before launching his celebrated line of perfumes Byredo, he was a Pro Basketball player. Now he is becoming a life style brand and the presentation on basketball players showing his line of accessories: sneakers, bags and caps bringing him back to his roots. Earlier in the day I posted his outerwear collection Ben Gorham x Peak Performance, a Swedish ski brand. More than fashion it is about narratives he wants to tell.