FLOW The Label Fall Winter 19/20 KYIV

Dear Shaded Viewers,

Despite being based in Kyiv, Viktoria Balaniuk’s brand has international stockists in Japan, Georgia, South Korea and the US. Balaniuk’s secret is to find the right balance between style and comfort, remaining relevant while offering customer-friendly clothes. Her tailoring was strong this season, mainly mannish and oversize, but made in beautiful fabrics, while her separates had plenty of charm, from scarf detail blouses to high-waisted skirts and pants. In typical Ukrainian fashion, she seemed more comfortable with a modest silhouette underlining loose lines and voluminous details than clingy chic. One of her dresses, which featured contrasting lacing in the front, recalled peasant-inspired dressing and some of Ukraine’s traditional folk styles, a source of inspiration for many designers in Kyiv.




Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.