Xing Hoo and her new brand Dream One Studio photos by Staffi Lin

Dear Shaded Viewers,

I had a visit from my ex-intern today and was happy to see her collection and e-commerce site. Xing used to work with me on ASVOFF and I’ve known about her idea to start a company with her husband for a few years now. Like many start-ups the idea for the business evolved over time and in the end they decided to work with Xing’s paintings and illustrations and put them on t-shirts and sweat shirts. The bodies are manufactured in Portugal and the artwork, printing and finishing is all done in Paris. The brand was launched last week.

The t-shirt Xing is wearing is from one of her paintings of the town where she grew up in China. The To Be Honest, one of a kind, sweatshirt was made for me using the name of my first perfume and a quality that resonates with me.  The collection is no gender and can be ordered directly from





Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.