The Diane Pernet Paris Perfume launch at the wonderful Menage in Amsterdam

Dear Shaded Viewers,

I’m just back from a magical opening at the Menage. The woman’s shop has been open for a few months but last night was the opening of the mens store and …the launch of DPP. Here are a few images.

Menage a trois

Staalstraat 7B, 1011 JJ Amsterdam, Netherlands



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.