Pamela Anderson and Coco de Mer Empowering Women on Valentine’s Day captured by The Full Service directed by Rankin

Dear Shaded Viewers,

Coco de Mer London just appointed Pamela Anderson as their International Brand Ambassador. This film, the first in a series, was shot in London specifically for Valentine’s Day 2017 and shows Pamela returning home to her apartment preparing herself for what we imagine is going  to be a steamy night ahead with her man but no, the film takes a turn and shocks audiences as she enjoys a far more sensual and enjoyable evening.

Pamela is the definition of the erotic luxury lingerie brand both of them sharing the same passions and who better to capture it all than The Full Service directed by Rankin. The Full Service is a creative agency founded by photographer Rankin, it creates entire campaigns under one roof, from brand strategy and creative development to full executions.

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.