Dear Shaded Viewers,
ASVOF suggestion for a wonderful Christmas present. When Federico Poletti was writing this book he asked me my thoughts, you will find them on this page of text. I sat down with him yesterday to find out why he made this book, how he chose the shows to cover and his most memorable fashion show experience.
DP: What made you want to make this book?
FP: These days we have many more fashion studies books than we did in the past and as well, many more fashion exhibitions. I have always looked for the artistic side in fashion. I’ve found that if you analyse the show starting from the set it gives an unusual point of view. This is something that has not been studied before and that reveals a great and often hidden creativity which is the work and the art of the scenographer/set designer.
DP: What was the process in selecting the shows that appear in this book?
FP: The selection could have been wider since, if we look back, there are so many memorable shows in crazy locations wth stunning set designs. According to the publisher, Giorgia Cantarini and I, we’ve focused on the last 10 years of fashion shows trying to collect the works of big brands, but also to investigate some of the more edgy and arty designers like Henrik Vibskov, Iris van Herpen and Mary Katrantzou who are together in the book with Chanel, Vuitton and Dior.
DP: What was the most memorable catwalk that you’ve ever experienced?
FP: I remember the Louis Vuitton show in Paris with the big train station and the unusal set with electricity by Iris Van Herpen. Also, Prada shows are always a surprise and make you think about where fashion is moving. Sometimes the shows can be more fun and entertaining like Chanel or Moschino, other times, like Antonio Marras, Valentino or Dries Van Noten, they are more poetic and emotionally intense.
You can go to Amazon and it will arrive before Christmas. https://www.amazon.com/Fashion-Set-Art-Show/dp/1909399833