Entrepreneurship is the backbone of MENAGE A TROIS, a new fashion store opening Sunday 18th December 2016 in Amsterdam – Text by Marcelo Horacio Maquieira Piriz

OFICCIAL TEASER

Dear Shaded Viewers & Diane,

The history of the Droog Design space is one of fertile innovation, art and entrepreneurship. It is from within this environment that MENAGE A TROIS – a new fashion store – will open on Sunday 18th December. Located within the walls of Droog Design, MENAGE A TROIS introduces a vibrant new shopping formula, with AnneMarie Kramer, Bridgitte Kleyn and Vanessa Tersteeg curating a shamelessly individualized experience for their customers.

The space chosen for MENAGE A TROIS’ store is both emphatic and historically appropriate – the neighborhood was formerly home to Rembrandt, while the walls of the store once housed a reputable local silk maker. It is this combination of artistry and craftsmanship, which is at the heart of the MENAGE A TROIS concept – only the best will do.

By moving away from the viral forces influencing contemporary fashion, MENAGE A TROIS have created a space where creativity, ideas and curation combine to provide a fully immersive experience. Under the poised guidance of the team, clients can move gracefully amongst the handpicked collections, singling out individual pieces for closer inspection, before drifting into the Droog Café (9am – 7pm) to sip on a glass of Ruffino Chianti while facing the garden. Testing out the furniture is also allowed, there is an exclusive line for sale designed in collaboration with product designer Guido Toonen – they are more brutal sculptures than furniture!

A day spent at MENAGE A TROIS will always be more than just shopping. It’s about living!

Brands: 1-100, MM6, Rick Owens, UC WHY, Y.Project, Joseph, SoGoodToWear, Y-3, EmerginC, Nicholas K, Mad et Len, Haeckels, A.G. Nauta Couture, J de Bruyckere, Olsthoorn, and more.

MENAGE A TROIS’ manifesto: ‘The hypervelocity of these three fanatic entrepreneurs with recognizable experiences within local and international spheres, guarantee the capacity and willingness to develop, organize, and manage their new business venture.’

MENAGE A TROIS.

Staalstraat 7B

1011JJ  Amsterdam

Opening hours:

MON – SUN 9am – 7pm

Best,

MHM.

Marcelo Horacio Maquieira Piriz

Designer Consultancy | Retail Development | Media Relations | Buying Adviser