It’s a London Thing – an insider’s city guide by Fred Butler


Dear Shaded Viewers,

London is a huge metropolis and how could you possibly find all of these treasures without the help of a real insider? Fred Butler is an accessories designer a style blogger and one of the most joyful people I know. She sees the world in a rainbow of colors and she brings happiness everywhere she goes. In the over 10 years that she has lived in London she has gathered together the ultra cool and has discovered all the places that you will want to visit in order to feel like you live there too. She recommends bars, nightclubs, museums, stores, eateries, parks and her favourite shopping spots and even more. She has written and photographed this vibrant city guide. It is published by Prestel and the book is designed by Praline. Let Fred show you the way.



All the photographs are ©Fred Butler, except for the portraits of Amber, Charlie and Fred herself, which are all ©Tara Darby. publisher © Prestel or

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.