Kavita Parmar and the IOU Project Explained and a recent project launched with United Arrows – ART COMES FIRST

Dear Shaded Viewers,

I had the pleasure of meeting Kavita Parmar at ASVOFF Mexico. She gave a talk explaining her project which is explained in brief with this short video.

The IOU Project produces unique, handmade apparel based on fabrics handwoven in India. Because each textile is unique, we provide end buyers with the ability to trace the production process from finished goods right back to the weaver that hand-wove the fabric. The stories of how that item was created, of the people involved, of the customers who purchased them, are the essence of the the e-commerce social network which The IOU Project has built as a meeting place for a community that shares our brand values of authenticity, transparency, uniqueness and both social and environmental responsibility. Visit us at www.theiouproject.com or follow us on twitter at @theiouproject.

Video created by Jossie Malis- Zunmakamera – www.zumbakamera.com – info@zunmakamera.com
Music by Julie Reier



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.