A rising star in Kazakhstan – Danilo Kuchumov and his brand Khan Kuchum Photos by Oleg Zuev

Dear Shaded Viewers,

Earlier this month I was in Kazakhstan for the second anniverary of the Esental Mall and I met the young Russian designer based in Kazakhstan, Danilo Kuchumov. When I say young designer, I mean…he's not even 18. He started his brand last year at the age of 17. SS15 plays with elements from the 1930-40's men's suits. The collection consists of 20 unisex looksand are for fearless and sincere young men and women in urban environments.




Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.