Dear Shaded Viewers,

DESA was founded in 1972 as a leader in the manufacturing and retailing of leather goods in Turkey. The company has been the sourcing partner of top global brands for many years and  has been the largest exporter of Turkey in leather goods for 4 years in a row. Two years ago DESA began a collaboration with Creative Director Yossi Cohen, in order to define a new global luxury brand DESA NINETEENSEVENTYTWO with the motto: “Luxury is hidden behind details”

DESA NINETEENSEVENTYTWO is carried by the 32 top boutiques in Italy (Excelsior, Luisa Via Roma, Antonioli, Silvia Bini, Degli Effetti, among others), South Korea (BoonTheShop), Russia, UK and very soon Japan (Takashimaya) and US.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.