Dear Shaded Viewers,
"NOWNESS launched its first clickable and shoppable video “Mine All Mine” on the 10th of March. By collaborating with the English directors’ duo Tell No One (Luke White et Remi Weekes), this hypnotic short features dancers from the London Sadler’s Wells Theatre wearing clothing from the new Kenzo, Louis Vuitton, La Perla, Haider Ackermann, Maison Martin Margiela or Bottega Veneta collections. The featured items are linked to the brand’s e-commerce platform.
The film has achieved great success already in terms of performance (with more than 200 000 views since launch), social media shares and media buzz (WWD, FashionMag, BoF, Le Nouvel Obs, Luxury Daily…)."