NOWNESS Mine All Mine Spring-Summer in an Interactive Short with the English directors

Dear Shaded Viewers,

"NOWNESS launched its first clickable and shoppable video “Mine All Mine” on the 10th of March. By collaborating with the English directors’ duo Tell No One (Luke White et Remi Weekes), this hypnotic short features dancers from the London Sadler’s Wells Theatre wearing clothing from the new Kenzo, Louis Vuitton, La Perla, Haider Ackermann, Maison Martin Margiela or Bottega Veneta collections. The featured items are linked to the brand’s e-commerce platform.

The film has achieved great success already in terms of performance (with more than 200 000 views since launch), social media shares and media buzz (WWD, FashionMag, BoF, Le Nouvel Obs, Luxury Daily…)."

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.