A REAL 3D PINTEREST WALL AT 0FR GALLERY

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Dear Shaded Viewers,

Last week, Pinterest teamed up with The House that Jack Built, an art direction agency led by Lauren Kennedy Malpas and Alison Reid, to celebrate the official launch of their fashion community.

The event was hosted by 0fr gallery. At this occasion, Lauren and Alison recreated a 3D Pinterest wall and you could "like" anything -or anyone in the room with the help of small heart-shaped stickers. Among the beautiful objects featured on this wall: a Valentino dress, fresh flowers and a beautiful photographic print by Cecile Bortoletti. Cecile's work was featured at Brachfeld Gallery a few months ago and her presence in Lauren and Alison's selection was quite refreshing.

Today, I am in Basel covering the doingfashion.ch show for ASVOF. Stay tuned for some insights and pictures!

Best,
Paul

Link : http://www.thehousethatjackbuilt.fr

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