Pam Hogg opens her first e shop and directs a low-fi film with the help of HUNGER Magazine to celebrate her entry into the digital world

Dear Shaded Viewers,

Our friend Pam Hogg has entered the digital world with her first e-shop since she closed her shop in Newburgh Street in Soho in 1992. Pam was given a launch party at the ACE Hotel in Shoreditch and filmed the night..low fi..one camera, with her fabulous girls. The artist Gavin Turk lent her his Old Rolls Royce for the evening and she captured all the chance moments that occur when one ad-libs guerrilla style on the street. She is working on the second part now which will be the party…more on that once the edit is finished. In the meantime Pam gives a big thank you to Rankin for lending her his studio and his wonderful assistant Eva Pentel to shoot her look book and for posting the film on HUNGER.TV.

http://www.pamhoggshop.com/

Later,

Diane

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Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.

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