DIRECTOR: DAVID SIMS / COUNTRY OF ORIGIN: USA / DURATION: 1'03" / BRAND: ZARA / CAST: SEAN O'PRY, JON KORTAJARENA / DIRECTOR OF PHOTOGRAPHY: EDU GRAU / ARTISTIC DIRECTOR: DAVID JAMES ASSOCIATES / STYLIST: BEAT BOLLIGER / HAIR: DIDIER MALIGE / MAKEUP: DIANE KENDAL
Set in Los Angeles, David Sims directed the 2012/2013 Zara Men campaign.
David Sims began working as a photographer in 1989 after number of years assisting. His first editorial stories appeared in The Face and I-D and his defiantly casual 'grunge' style soon became recognized. It was at this time that he shot what was to become a very influential campaign of his career for Yohji Yamamoto. This lead to the signing of a one year exclusive contract with Harper's Bazar (USA) in 1993 and the commissioning of his first campaign for Calvin Klein. In 1994 he was awarded Young Fashion Photographer of the Year by the Festival de la Mode and opened a one man show at Zwemmers Gallery in London. A year later he was awarded Photographer of the year (Festival de la Mode) and he has since gone on to contribute to a number of exhibitions including the "Exhibition of Contemporary Photography" at the V&A, "Isolated Heroes" with Raf Simons at Emily Tsingou Gallery and "Roses" at Visionaire. His pictures also appear in the permanent collections at the Tate Modern and the V&A. David' advertising include Alexander McQueen, Balenciaga, Benetton, Burberry, Calvin Klein, Chloe, Chrisitan Dior, Dunhill, Givenchy, H&M, Jil Sander, Prada, Printemps, Uniqlo J+, Valentino and Yves Saint Laurent.
His works continues to appear in magazines such as French Vogue, US Vogue, V Magazine, V Man, W Magazine, Love Magazine, Another Magazine, Arena Homme plus and Self Service.