ABOUT DIANE PERNET
Diane Pernet, Founder & Director, ASVOFF
Along with pioneering the advent of fashion blogging via her blog ‘A Shaded View on Fashion’ (ASVOF), celebrated fashion writer Diane Pernet is also credited with spearheading the fashion film genre, providing a new interactive medium through which artists, filmmakers and designers can collaborate on creative projects. Prior to launching ASVOF in 2005, Pernet was a digital fashion reporter for Elle.fr, Vogue.fr and a fashion editor for JOYCE, Hong Kong. Having initially designed for thirteen years in New York under her namesake brand, she relocated to Paris in the end of 1990 landing her first role as a costume designer for the film Golem l’Esprit d’Exile in 1991.
Pernet’s first fashion film festival was called ‘You Wear it Well’ it debuted in Los Angeles at Cine Space in 2006, laying the foundation for the ASVOFF in 2008, with the festivals first edition launched in September and since 2009 it has screened at the Centre Pompidou in Paris.Pernet was recognized in 2008 for her pioneering spirit in digital media when she was chosen as one of three influential global bloggers to take part in a panel celebrating a seminal fashion exhibition at the Metropolitan Museum of Art, the other two participants were Cathy Horyn and the Sartorialist. In 2012 she was the recipient of the distinguished FAD Medal from the Barcelona based cultural institution devoted to the promotion of design and creativity, FAD (Fostering Arts and Design). In 2014 Pernet received the Asian Couture Federation Award for her contribution to fashion journalism and in May 2015 she receives the Honorary Legend of Fashion Award from SAIC (School of the Arts Institute of Chicago). In 2013 and again in 2014, she was selected as one of the BOF 500, the people shaping the global fashion industry.
The multi-talented creative holds a degree in filmmaking and communications from Temple University in Philadelphia and also attended both Parsons and FIT. In February 2015 she launched Diane Pernet Paris perfumes at Liberty London: To Be Honest, Wanted, In Pursuit of Magic and Shaded.
[[{"type":"media","view_mode":"media_original","fid":"2726","attributes":{"alt":"","class":"media-image","height":"872","typeof":"foaf:Image","width":"700"}}]]
ABOUT ASVOFF
Since its launch in 2008, ASVOFF has gained critical acclaim for encouraging both emerging and established artists to reconsider the way that fashion is presented and for challenging the conventional parameters of film. ASVOFF debuts in Paris and tours the globe with subsequent screenings at prestigious institutions and events like the Guggenheim, the Barbican, Art Basel Miami, CaixaForum Barcelona and the Cannes Film Festival in a host of creative capitals such as New York, London, Tokyo, Milan, Moscow, Mexico City. ASVOFF is not only credited with providing the first platform of its kind for the ‘fashion film’ genre to evolve and flourish, but also with helping ‘fashion film’ fulfil many of its early promises which were to revolutionize the fashion industry, breathe life into static photography, offer a new outlet to filmmakers – and to trigger several important commercial, business and digital media opportunities across the fashion and movie industries. ASVOFF is not only a competition of short fashion, style and beauty films but also a travelling international event showcasing feature films, documentaries, conferences, performances and installations – making it a must-see on both the fashion calendar and the film circuit. Genre-bending and groundbreaking, it has already brought together such illustrious names as:
Chris Cunningham, Tilda Swinton, Nick Knight, Erwin Olaf, R
