FIRST TIME IN HELSINKI – TEXT BY PHILIPPE POURHASHEMI

Dear Shaded Viewers,

This is my first trip to Finland and I arrived yesterday afternoon. The city is beautiful and the mood seems relaxed. Helsinki is this year's World Design Capital and several fashion events have been organized to showcase what Finnish designers and companies have to offer. I'm staying at Hotel Fabian, which is stylish and comfortable. My room feels quite Scandinavian and luxurious.

I had some free time and went for a walk around the neighborhood to check out the sights and architecture. The weather was perfect and I was impressed with some of the buildings I saw, including the famous Senate Square.

I will soon report on a visit to Marimekko's headquarters, which I really enjoyed. Helsinki comes across as a peaceful and innovative place, where creativity and imagination are highly valued.

Best,

Philippe

http://wdchelsinki2012.fi/en

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.