De Rigueur a new digital publication about inspiration through people and clothes


Dear Shaded Viewers,

The new publication presents fashion as a curatation scanning the past, present and future and reaching across periods and disciplines with the use of orighinal documents and conversations with artists, thinkers and designers. De Rigueur attempts to  re-define the idea of fashion beyond "what's hot right now" and the normal circus of the fashion world. Their approach is critical, intellectual, artistic, sometimes humorous and always rigorous. 

De Rigueur also plans  to hold events, presentations, pop-up stores, symposiums, exhibitions, film festivals, in order to expand the ideas discussed in the publication and reach a wider 'real life' audience.



The magazine will publish 8 to 10 times a year, each structured around a theme (Young Tokyo designers, Cult post-punk artist Toshio Nakanishi, Identity, New fashion photography…) It will be available both in English and Japanese in the Amazon Kindle store (Kindle reader, iPhone, iPad PC, Mac, Android) for 2.99 USD.





De Rigueur is edited and published in Tokyo, Japan by Antonin Gaultier (,

with contributors from across the globe.

De Rigueur

Nishi Shinjuku 4-35-23

Shinjuku-ku Tokyo-to

160-0023 Japan

+81 90 9378 1107


Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.