SEOUL FASHION WEEK F/W 12-13 / PARKCHOONMOO – TEXT BY PHILIPPE POURHASHEMI

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Dear Shaded Viewers,

Parkchoonmoo presented a sensual and tactile collection in Seoul, with artful layering and softer volumes. Neutral tones emphasized textures and shapes, offering a luxurious take on minimalism. Knitwear was strong this season and you could easily break down each look to find that one piece you never knew you always wanted.

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Best,

Philippe

http://seoulfashionweek.org/

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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