VERSUS TOKYO AT PITTI UOMO – TEXT BY PHILIPPE POURHASHEMI

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Dear Shaded Viewers,

Yuichi Yoshii -one of Japan's most influential figures in the fashion industry- put on a special project for Pitti Uomo, aiming at the promotion of new Japanese brands. Entitled "Versus Tokyo", the installation gathers 20 designers in one space, showcasing some of the country's most interesting menswear designers. Outerwear was strong, as well as embellishment and stylish sportswear pieces. It's the first time Tokyo Fashion Week showcased their designers within the fair. 

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Best,

Philippe

http://www.pittimmagine.com

http://tokyo-mbfashionweek.com

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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