PIERS ATKINSON LAUNCHES IN JOYCE & JOYCE.COM JOYCE collaborates with Piers Atkinson on an exclusive capsule collection for JOYCE.com

Dear Shaded Viewers,

Every month Joye launches a special capsule collection available on www.joyce.com. Ever since style icon Anna Dello RUsso was seen wearing a giant red cherry headpiece on several occasions during fashion week, it caused a flurry of excitement. Piers Atkinson is the man behind the iconic headband which is in sync with the fruity summer trend. This headband has become a signature look of Piers Atkinson and has reappeared in gold and black versions.

Image017 Image015 Image018

Piers Atkinson has created cherry headbands in 6 special colours exclusively for JOYCE.com in baby blue, pink, lilac, orange, yellow and one of a kind red with black glitter. Each limited edition headpiece will be available at joyce.com for HK$ 5,900 starting 25 July. Tomorrow there will be a video made specially for the collection by Benny Leung.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.