Ground-Zero UK Fashion Brand created by Eri and Philip Chu

Dear Shaded Viewers,

Back when brothers Eri and Philip Chu were in high school they used to customize vintage clothing to create new designs. Philip studied fashion management and Eri studied graphic design before taking a position at a tailor shop to learn the process of making clothes. The brand was launched in 2003.

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The brand name stands for "Zero could be everything", which extends into graphics, usic, video and installations.

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.