SEOUL FASHION WEEK F/W 11-12 / DEMOO PARKCHOONMOO – TEXT BY PHILIPPE POURHASHEMI

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Dear Shaded Viewers,

One of the most creative womenswear collections I saw in Seoul was Demoo Parkchoonmoo. The show was strong and focused, offering graphic shapes, unexpected textures and a tougher feel. There were beautiful outerwear looks, as well as cozy, desirable knits.

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A lot of fabrics were bonded or treated, giving a futuristic dimension to the collection. The menswear outfits were sharp and stood out.

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Gorgeous, cocoon-like jackets and waistcoats were introduced at the end of the show. It was a convincing way to do volume and a modern take on protection.

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Best,

Philippe

http://www.seoulfashionweek.org/main/

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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