Charlie le Mindu
Dear Shaded Viewers,
Throughtout January and February Selfridges will be providing a launch platform for 20 designers identified by Selfridges Buying and Visual Merchandising teams as the freshest, most inspiring new and exciting brightest young talents with the brightest young ideas.
Sophie Stephens
The designers will work together with their Visual Merchandising team to have a window display of their own and each will be selling a select and exclusive range of their collections in pop-up shops in-store.
Kei Kagami
Christopher Shannon- A Central St. Martin's graduate who has been working for the past 3 seasons. He has already collaborated with Eastpak, Topman and Reebok working with Kylie and Richard James.
Lee Roach with the XX and Peter Saville already fans, Lee Roach's SS11 collection is called "Now". Previously Lee was a designer from the bespoke Savile Row tailor Kilgour. Lee has created a tote bag for BYT in reversable washable silk.
Selfridges considers these 20 designers (Christopher Shannon, New Power Studio, Lee Roach, Martine Rose, Matthew Miller, Sophie Stephens, Little Glass Clementine, Patternity, Jessica Dance, Rhea Thierstein, Kei Kagami, CHarlie le Mindu…, raconteurs in their field and the cultural icons of tomorrow.
Later,
Diane
