Zaha Hadid in Madrid: My Stay at the Puerta America. Words & photos by Glenn Belverio

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Welcome to the Mother Ship: The entrance to the Zaha Hadid floor at Puerta America

 

Dear Shaded Viewers,

While covering Cibeles Madrid Fashion Week I was a guest at the Puerta America Hotel, the Spanish capital’s design shrine that opened in 2005. A veritable mecca for architecture and design freaks, each of the 13 floors is designed by a different starchitect, from Marc Newson to Jean Nouvel to Norman Foster. The most buzzed-about floor (and the one with the most expensive rooms, apparently) is the one created by Iraqi designer Zaha Hadid. Because I loved her design of the MAXXI Museum in Rome which I visited in July, and I’m a fan of that sort of “1960’s vision of the future” look, I requested a room on Hadid’s floor. I knew I was in for an unusual type of luxury experience but I wasn’t quite prepared for the challenge the room thrusts at its visitors.

 

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Without a right angle in sight, the room’s continuous curves and eerie lighting makes you feel like you’re inside a radioactive egg or, more accurately, as if you’ve been teleported to some chic alien’s cave on a planet art-directed by a Stanley Kubrick obsessive. I half expected to find HAL 9000 when I opened the amorphous white slab that acted as a closet door. “I’m going to use the bathroom now, HAL.”

“Without your space helmet, Glenn, you’re going to find that rather difficult.”

 

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Gazing incredulously around the room, I was upset with myself for not packing some vintage Pierre Cardin or Andre Courreges outfits to match my surroundings. But at least I was wearing space-agey silver metallic sneakers!

Hadid constructed the room with LG HI-MACS® acrylic, a synthetic, non-porous material similar to Corian. Because all of the acrylic surfaces of the room are matte, it screwed with my depth perception and I found it difficult to judge where the walls and ceiling began and ended. Basically, the room never allows you to see it clearly. This was particularly disorienting in my jet-lagged state. This is not to say that it’s a bad or uncomfortable room, but it is a hardcore experience–ideally suited for guests who are up for the challenge of interacting with Hadid’s work on a very intimate level. After all, this is not a stroll through Hadid’s CHANEL structure that popped up in New York a few years ago. This is a space where you’ll sleep, shower, make love, eat Pringles at 4 o’clock in the morning….and the whole time Hadid’s design is imploring you, “Pay attention to me!” And you do. I found myself reacting to the design every second I was in the room, for all five nights of my stay, even while I was asleep. (I kept imagining that the ceiling–if you could even call it that–was undulating in the dim light and that the glacier-like wall to my left, which sloped toward the bed, was poised to engulf me.)

 

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The sublime terror didn’t end in the bedroom. The shower, pictured above, creates the feeling that you’re trapped under an avalanche with a sliver of light atop the drift signaling your only hope for escape. I wasn’t even sure where the wall of the shower was as the room made me snow blind. But once I got used to it, I found the experience strangely soothing. I thought back to all the lousy hotels I’ve stayed in with ugly-tiled bathrooms, with terrible lighting and aesthetically offensive fixtures. After you’ve become acclimated to Hadid’s bathroom, you feel like you’ve taken a generous dose of Huxley’s Soma, providing an easy escape from the tyranny of tacky, bourgeois design.

 

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The best way to illustrate my initial emotional reaction to Hadid’s shower was found during my trip to the Prado museum. A room dedicated to Francisco Goya’s “black paintings”–done during a time when the artist was recovering from two near-fatal illnesses–featured this painting, “Perro Semihundido.”

 

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If you’re a design head, a stay at Puerta America is an absolute must. The ideal stay would involve changing rooms at least once so you can experience the different styles. That probably would have been a good idea for me because after my 5-night stay in Hadid’s fascinating yet disturbing room I began to feel a bit like Alan Arkin in the film “Simon.”

Love,

Glenn Belverio

Glenn Belverio

Glenn Belverio is a writer and New Yorker. He has been reporting for ASVOF since 2005 and currently works at The Museum of Modern Art as the Content Manager for MoMA Design Store.