A supermodel horse having a healthy snack between shows

Dear Shaded Viewers,

Have you ever been to Knokke? Everything feels slightly unreal there… Just think of it as Belgium's answer to Saint-Tropez. I took the train this morning to go check out A.F.Vandevorst's new guerilla store, called Gustav. I was looking for a place to have lunch by the sea when I bumped into Marjan Eggers, one of the most stylish women I know. We went back to Louis to have a look at new deliveries and I have to say she looked sensational in her printed Acne dress. She complained she had no make-up on, but it's clear she doesn't need any.


I like Marjan because she speaks her mind and has a point of view. She's also passionate about clothes. It was bizarre seeing furs in the store while it was roasting outside, but I liked what I saw on the rails. Marjan introduced me to the store manager, Stefanie, who was smart, sweet and only 23.


I decided to walk to Gustav and was in for a surprise… I thought it was nearby, but must have walked several miles before reaching it. I am now sunburnt and my feet are still killing me, but the place looked great.


I will present you the whole concept in my next post, but here's a little teaser for our lovely DP. I'm sure she'll relate to it as a footwear sinner.






Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.